Genuine Parts India is a Ecommerce Portal for the Automotive Aftermarket that sells Automotive Components directly to Car Owners and Garage Shops throughout India

Genuine Parts required a scalable Technology Platform which it could for Cataloging, Sales and Promotions. One of the major problems being faced by GP was availability. Their systems were going down time and again for reasons unknown to them.

As part of Solution, InfoCRAFT migrated GP to Magento. This helped GP manage their Catalog and Product Information efficiently and focus on increase in Sales using Promotions.

• Catalog Parts and help Consumers identify the right part for their cars
• Reach out to Garage Shops and Car Owners to buy from LMCE through Genuine Parts
• Run Timely Promotions to impact sales of their Car Parts

While at that, magento was deployed on AWS using EC2 and RDaaS in a highly available and failover configuration which meant that solution would be available 24×7.

InfoCRAFT while migrated GP on to Magento, also designed the complete AWS Solution and till date maintains the same with regular Optimization of Cache at various levels, page load times and Costs Reduction which obviates the requirement of technical staff at GP and thus reduces costs. Regular Optimization

In its 6th year of operations, Genuine Parts is a synonym for Car Spares and has become a default go to destination for Car Owners and Garages when shopping for Cars Parts.

• Regular Increase in Organic Web Traffic resulting Growth in Sales
• Availability Improvement to near 100%
• Costs Reduction by 20% on switching to AWS

• Design
• Scale Up
• Cloud Configuration
• Start-up Cost
• Team Management
• Solution Landscape

• Proof of Concept on AWS
• Adobe Magento (Community)
• PHP (Laravel)
• MySQL Database
• Amazon WS Cloud
• Mailchimp