Ace Microelectronics

Ace Microelectronics

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About the Ace

Ace Microelectronics is an importer and distributor of Network Devices required in Large and Wide Area Networks.

Problem Description

Ace wanted to show its customers its products range & wide variety of solutions; enabling its channel partners to shop and receive bulk discounts on the store while buying. However, Ace had a problem with its operations. Its personnel, while they were equipped to handle the products, they weren’t educated enough to handle Cataloging, price changes and promotional schemes on the system. Currently, its customers were calling in every few minutes to its personnel for enquiries on pricing and Technical Specifications. This required Ace to invest heavily into Personnel, Training, Communications Infrastructure etc. Needless to mention, this was to be supported by Inventory availability which Ace was also struggling with. With Manual Inventory Tracking, there were frequent stockouts or incorrect fulfilment promises due which Ace was unable to grow its market share.

Solution Delivered by InfoCRAFT
  • A fully functional E- Commerce Portal that helped Ace to
  • Catalog and Show its Diverse Product Range to it Customers
  • Its Customers were able to see the pricing details on the Portal itself.
  • Orders and Fulfilment could be tracked on the Portal
Services Offered
  • Managed Hosting
  • Team Augmentation for Initial Master Data Creation
  • Maintenance of Data on a Regular basis
  • Periodic Channel Promotions Creation
Result
  • Staff focus shifted from Specifications to Operations with Reduction in Costs over Training
  • Costs Utilization in Warehousing instead of Training and Communications
  • Better Inventory Management and Costs

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Challenges Faced
  • Training In House Employees
  • Management of Master Data in Excel
  • Order and Inventory Tracking
  • Incorrect Shipment of SKUs
  • Long Sales to Cash Cycle Time
Technology Stack
  • Apache 2 Server
  • Magento
  • Amazon WS Cloud
  • EC2
  • RDS / MySQL
  • ElastiCache
  • S3
  • SQS
  • SNS
  • SES

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